Workshop Flyer
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Learning Outcomes
- Confidently shoot high-quality video content with their phone.
- Film listing tours, reels, and client updates that build trust & attract leads.
- Edit & post quickly using simple, free/low-cost apps.
- Re-purpose one video across multiple platforms (Instagram, TikTok, YouTube Shorts, LinkedIn).
- Develop a consistent on-camera presence that boosts personal brand.
Agenda
Hour 1 – Phone Video Basics
- Phone Video Basics → framing, lighting, steady shots.
- Using natural daylight, angles, and steady shots.
- Best phone settings for quality.
- Why video sells in real estate.
Hour 2 – Hands-On at a Listing
- Hands-On at a Listing → agents film real content
- Live demo: capturing exteriors, interiors, and agent intros.
- Each agent films clips with guided coaching.
- Instant playback + feedback.
Hour 3 – Quick Editing & Posting
- Editing Made Easy → quick workflows with free apps
- Fast editing on phone (CapCut / InShot).
- Adding captions & music.
- Posting workflow: IG, TikTok, YouTube Shorts.
Hour 4 – Multiply Your Content
- Content Multiplication → 1 listing = 5+ posts
- Turn one listing video into 5+ posts.
- Personal branding tips for consistency.
- Q&A + wrap-up.
Pitch Deck Slides
NON-REAL ESTATE Small Business Workshop: “Shoot – Post – Sell: Empower Your Team, Multiply Your Revenue”
Duration: 3–4 hours | Format: In-person, hands-on | Audience: Small business owners, retail/hospitality teams, chamber members, SBDC clients, or association members
Market-Differentiating Value Proposition
- Turn every team member into a content creator → multiply reach and engagement.
- Reduce dependency on external media companies → save money and increase agility.
- Build a human brand that AI and generic listings can’t replicate → stand out in a saturated market.
- Immediate revenue impact: more engagement, more leads, faster conversions.
Workshop Goals
- Equip participants to produce video content for products, services, or promotions.
- Create postable, revenue-driving videos immediately.
- Show how internal content creation scales marketing and builds brand authority.
Workshop Flow
- 0:00 – 0:15 | Breaking the Gatekeeping Myth
- 0:15 – 0:45 | The New Marketing Reality
- 0:45 – 1:30 | Hands-On Shooting
- 1:30 – 2:15 | Editing That’s Fast and Simple
- 2:15 – 2:45 | Repurpose & Multiply Across Platforms
- 2:45 – 3:00 | Immediate Deliverables & Wrap-Up
Deliverables
- 1–5 ready-to-post videos per participant
- Content templates & posting schedule
- Optional: recorded session for future training
- Quick-start guide for ongoing DIY video creation
- Full-service experience: catering, setup, teardown, post-production included
Optional Add-Ons / Upsells
- Premium package: Fully edited videos delivered to participants.
- Ongoing content service: Monthly retainers to produce videos for the business.
- Advanced workshop: Storytelling, personal branding, or AI-enhanced video techniques.
Pricing
- Flat fee (full team): $1,500–$3,000 → turnkey, covers catering, content, setup, cleanup.
- Per-seat ticketed: $100–$250 per participant.
- Hybrid: Association subsidizes + participants pay a small fee ($50–$100).
Key Selling Points
- Break the Gatekeeping: Every team member becomes a content creator.
- Immediate Marketing ROI: Business leaves with postable content ready to drive sales.
- Human + Authentic: Builds a brand that AI or generic agencies can’t replicate.
- Hassle-Free: We provide catering, setup, cleanup, and deliverables—your team just shows up.
- Revenue-Driven Training: Teaching skills that convert directly into engagement and leads.